SLOVENIA, A TRANSIT COUNTRY

A MULTIMEDIA PROJECT ON WORKERS IN THE TOURIST INDUSTRY 
AND THEIR CUSTOMERS

The project Zone TOURISM is primarily an hour long journey, a drive with an appropriately equipped tourist bus, which assumes the functions of a multimedia art gallery. Passengers pay a symbolic fee upon entering the bus. A friendly hostess distributes to the passangers a copy of the catalogue ZoneTourism, offers them resfreshments and explains the route of the journey.

As an advertising part of the media representation and the realisation of project Zone TOURISM , 23,000 catalogues with special offers were printed. The catalogue is a small advertising brochure, and was inserted within all the copies of the weekly Mladina (published on January 31, 2005). The weekly Mladina therefore became the main advertising and distribution printed medium.

 
Catalogue Zone Tourism (pdf, 1Mb)

Catalogue Zone Touirism - translation (doc, 40kb)

Article in Sobotna Priloga, January 22nd, 2005 by Uroš Škerl (pdf, 0.5Mb)